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Data Driven Marketing: 5 Basic Tools to Try

Using data to inform and measure marketing activity is an effective way of improving engagement, building brand awareness and increasing…

10 Point Plan: Influencer Marketing

With brands dedicating an increasing amount of their budgets to influencer marketing, having a strong influencer marketing strategy is now…

Do You Know What Your Content Is?

Content is everything you create or that is about you – you might have more than you think! Most people…

Understanding Social Media Engagement: The Disney Example

Any social media marketer will tell you how engaging with your social following builds brand awareness, improves customer service and…

Reasons To Be Excited For Technology For Marketing 2016

2016 is an exciting, experimental and fast-moving time to be in marketing. The speed of change is only increasing as…

The Best Apps For Live Streaming – And How To Make The Most Of Them

Live streaming offers consumers a unique immersion into brand culture, and can often feel like an exclusive invitation to a…