The Adobe Marketing Cloud provides the only conversational marketing technology that empowers organisations to build and sustain one-to-one customer lifetime dialogues. Future proof, Adobe has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition.

Our marketing automation software is used by more than 400 of the world’s leading companies including Sony Music, Debenhams, Barratt Developments Ltd, giffgaff, Sears Canada and PMU. Visit our website and read our blog The Cross-Channel Conversation.


Vijayanta Gupta

Head of Product and Industry Marketing

Vijayanta is the Head of Product and Industry Marketing at Adobe Systems Europe. He leads Adobe’s Industry-specific Go To Market initiatives as well as the Adobe Marketing Cloud Product Marketing initiatives across Europe, Middle-East and Africa regions. He advises senior executives across industries on their digital strategy and his perspective on digital transformation is regularly published at He also serves on the advisory board of Jigserv Digital, a digital marketing company in India, of which he is one of the co-founders. Prior to joining Adobe, Vijayanta has held multiple leadership roles in Accenture, Microsoft and Tata Consultancy Services across UK/Europe, USA and India. Vijayanta holds an MBA in Strategic Marketing, a Master’s in Computer Applications and a Bachelor’s in Physics.

Zoe Diggins

Enterprise Account Executive

Zoe works for Adobe as an Enterprise Sales Executive and campaign management specialist. Zoe helps businesses make the right choices on marketing technology that will save them time, resources and increase revenue. Zoe is also responsible for strengthening relationships with existing enterprise clients, advising on best practices, offering them appropriate solutions, and working with them closely to develop their long-term roadmap. Adobe’s media and gaming clients include Betfair, Sky, Now TV, PMU, Boylesports, Nektan, Nintendo and Ubisoft.

Michael Plimsoll

Industry Marketing Director

Michael is a seasoned, innovative marketer focused on driving efficiencies and improved return on investment through the better use of data and analytics. He is currently industry marketing director for Adobe Systems Europe. Prior to this, he worked at BSkyB where he was responsible for leading and implementing the strategy for optimising online sales through enhanced analytics and insights. He was also responsible for improving BSkyB’s Audience Management capabilities, allowing the business to buy, target and re-target advertising in more efficient ways. Michael also oversaw the on-site Test & Learn programme, delivering improved conversion rates through not only A/B and Multivariate Testing, but also on-site behavioural targeting. Michael has also held various client service roles within the creative agencies of Ogilvy and Wunderman Interactive, working on such accounts as American Express, Microsoft, IBM and BT.


2016 Marketing Predictions

The marketing industry is going through a massive transformation with technology changing the game as we know it. John Watton,…


Being Agile

Vijayanta Gupta, Head of Product and Industry Marketing at Adobe Systems Europe, speaks at the Figaro Digital Retail Conference in…


Being Agile

Vijayanta Gupta, Head of Product and Industry Marketing at Adobe Systems Europe, speaks at the Figaro Digital Retail Conference in…


Digital Trends 2015 Infographic

Adobe surveyed 6,000 marketing and ecommerce professionals. Sixty-nine per cent of these said that they would be experimenting with digital…


European Marketers Face Obstacles to Reinvention

Adobe discuss their research which exposes performance gaps in key digital marketing disciplines, including social and personalisation Nearly three quarters…


Figaro Digital Mobile Seminar: 6 February 2014

On Thursday 6 February speakers from Adobe, Dynmark, SDL and pitched up to the Hospital Club in Covent Garden…


21s Questions: Martin Smith

Martin Smith, Head of Marketing, UK & Eire at Adobe-Neolane, will be taking the 21s challenge at the Figaro Digital…


Karren Brady: Pitching for Success

Businesswoman and media personality Karren Brady was the guest speaker at Adobe’s Digital Marketing Journey on 22 October. Figaro Digital’s…


Rewriting Facebook Search

Facebook’s new Graph Search is set to have major implications for the ways brands and users interact with the social…


Measuring Big Data

Dr Wing Yee Lee, Business Analyst Manager at Adobe, talks to Figaro Digital about turning insight into action Knowledge, as…


Stop The Mass Messages – Start The Conversation

Martin Smith, Head of Marketing UK at Neolane explains why cross-channel is entering a new phase: conversational marketing I’m a…


Social Media: A New Era for Measurable Direct Marketing

Martin Smith, Head of Marketing at Neolane on effective social strategy The majority of brands use social media as a…


Social Media Marketing: What’s The Secret to Unlocking ROI?

The four-step roadmap to social marketing strategies Example of a cross-channel marketing scenario The answer? Integrating social data into a…


Press Releases

Adobe DPS Makes It Easier than Ever to Create Apps and Deliver Content to Phones and Tablets London, UK —…