Driving growth through email.

Established in 2001, Alchemy Worx is a global email marketing agency with over 70 employees across three continents. We currently create, manage and deploy over 400 consumer and business emails every month for more than 40 national and international brands including Aviva, Tesco, Sony, Hilton, Allianz, Dixons Carphone and Getty Images.

As well as strategy, ESP solutions, design, content, HTML coding, deployment services, reporting & analytics, we are the leading implementer of Intelligent Automation. This solution automates message delivery, content, analytics and optimization whatever the ESP, allowing our clients to send highly personalized messages to everyone all the time.

We have also developed an industry-leading subject line tool, Touchstone: Subject Line Gold. It uses an ever-expanding database of 21 billion emails to instantly predict open, click and delivery rates before campaigns are sent, which according to Smart Insights, may eliminate the need to A/B test subject lines.

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Dela Quist

Founder & CEO
Alchemy Worx

Dela is Founder and CEO of Alchemy Worx and estimates he has already clocked up over 25,000 hours thinking about email. Dela acquired Alchemy Worx in 2001 and since then has been transforming the company into the world’s largest digital agency with a 100 per cent focus on email. Clients include Tesco, Aviva, Getty Images, Sony Playstation and Carphone Warehouse. Dela is also a popular international speaker on all matters email. Says Loren Macdonald, VP, Industry Relations, Silverpop: “Dela always takes a contrarian view that gets the industry talking – and often gets the smartest email folks to rethink their views.”

Dela has served many years as a member of the UK DMA’s Email Marketing Council. He has also served on the executive management group of the IAB, and on the steering committee of Future of European Advertising Stakeholders (FAST).


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