Apteco – FastStats® – Marketing Analysis & Automation Software
Apteco Ltd is a world class software supplier committed to developing the best marketing data analysis and campaign automation software available. Using the latest visualisation and analytical techniques for customer segmentation, data mining, predictive modelling, profiling, multi-channel campaign management, reporting, and much more, Apteco’s FastStats® software suite provides marketers with access to the information in their business.
With a fast, visual and truly easy to use interface, FastStats enables marketers to gain valuable insight and achieve better targeted, easier to measure and more cost effective marketing. FastStats is proven in hundreds of installations with thousands of users worldwide.
FastStats Discoverer™ – Click here to see FastStats in action Now!
FastStats Discoverer is our flagship product providing the main customer interface for train of thought analysis and visualisation of your business data. FastStats Discoverer provides a unique combination of speed and power for data exploration, data mining analysis and customer understanding with the option to add extra modules for additional campaign management and data modelling functionality.
FastStats PeopleStage™ – Click here to see FastStats in action Now!
FastStats PeopleStage is an interactive multi-channel campaign management application. It enables multiple users to implement marketing process flow diagrams that describe and automate marketing programmes. Using FastStats PeopleStage you are able to plan highly personalised and timely marketing communications that operate automatically. This powerful and easy to use software offers new levels of visualisation, interaction and automation for direct marketers. Working alongside the FastStats analytical applications users are able to utilise powerful segmentations, analysis and predictive models for targeting and personalisation.
Industry:Charities Clothing Entertainment & Leisure Financial Gaming Household Goods Mail Order Retail Motor Publishing Retail Travel
Melanie Davis has been Marketing Manager at Apteco Ltd since 2007. Her role in driving the FastStats® brand to support Apteco’s partner channel includes a wide range of marketing activities from advertising and website development to exhibitions and events. Melanie has worked as a B2B marketer in the data and direct marketing industry for over 14 years and is responsible for the annual FastStats® user group conference which now attracts over 300 delegates.
Rob is a founding director of Apteco and has led the R&D of the data analysis server at the heart of their FastStats® software. He is team leader of the R&D group & runs financial matters within the company – but he prefers running marathons.
The Apteco founders have stayed together throughout the years and continue today to develop innovative, industry leading data analysis and marketing automation solutions. Apteco is financially strong and achieves sales growth year on year. With no external backers demanding returns Apteco continues to invest heavily in the next generation of FastStats® solutions.
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