For over 25 years the Blue Group has been helping organisations to understand their customer data and providing marketers with solutions to create perfectly targeted marketing.

The Blue Group has the advantage of being two marketing solution providers with twice the skills, twice the knowledge and huge expertise! We are two businesses – Blue Sheep and BlueVenn – who combine cutting-edge marketing technology and proven database marketing, customer intelligence and modelling capabilities.

BlueVenn develop multi-channel marketing automation software to optimise customer segmentation strategies and improve campaign performance. The solutions are used by marketing departments at some of the biggest brands in the world to combine BI, marketing automation and real-time engagement into one toolset!

Blue Sheep provide our clients with money-making insights about their customers using Big Data, algorithms and modelling tools. We are some of the most skilled creators of Single Customer View marketing databases and data management platforms in the world and uniquely use aggregated databases from thousands of sources to provide added intelligence, hygiene and enhancements to marketing databases.

With our combined abilities the Blue Group can build fully integrated, closed-loop marketing solutions for huge brands, or provide money-making insights for SMEs and provide data solutions that grow with you.


Iain Lovatt

Blue Group

Iain has over 30 years of experience at the forefront of database marketing, insight and Big Data analytics. Having founded marketing solutions provider Blue Sheep in 1986, Iain has spent time consulting for hundreds of Marketing Directors across all sectors. As well as his day-to-day duties Iain has also held roles as IDM Executive Chairman, DMA board member and was included as one of 2015’s Big Data 100.



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