Brightcove Inc. (NASDAQ:BCOV) is a leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with publishing, distributing, measuring and monetizing video across devices. Brightcove has more than 5,500 customers in over 70 countries that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn more, visit


Justin Barrett

Strategic Account Director

Justin is a Strategic Account Director for Brightcove in the Digital Marketing business unit in London. He has a background in e-commerce and customer experience and has helped key brands improve their customer digital experience to improve conversion. He has been with Brightcove for several years and manages key enterprise accounts in EMEA and specialises in helping them formulate their video strategy to drive growth.

Jon Cagle

Regional Sales Director, Northern Europe

Jon is a highly experienced enterprise sales director with over 15 years experience providing premium marketing technologies to large organisations including video, email, PPC and public relations solutions. He has strong marketing knowledge gained from his long career which has included management roles at McKesson, StrongMail, Gorkana, eSearch Vision, and Vocus both in the USA and in Europe.

In his role at Brightcove he is responsible for managing the business in Northern Europe within the company’s Digital Marketing unit, working with large enterprise clients within the finance, retail, technology, automotive, healthcare and education markets to ensure successful video marketing implementations.

Jon holds a bachelor’s degree in Communications from the University of Georgia. Jon is a native of Atlanta, Georgia but England is now his permanent home.

Willem Challenger

Video Marketing Consultant EMEA

Willem is a highly experienced digital marketing executive, having worked at BBDO and Japan@UK prior to his role as a video marketing consultant at Brightcove. He is fluent in both German and Japanese and has combined these languages with his marketing skills by working on advertising campaigns for Mercedes Benz and introducing Japanese designers at London Fashion Week.

In his role at Brightcove he is responsible for advising prospective clients across Northern, Central Europe and the Middle East on video marketing strategies, helping them to ensure successful campaigns which drive brand awareness, engagement and conversion with their clients and consumers.

Willem holds a first class degree from the University of Sheffield in Germanic Languages, Literatures, and Linguistics and Japanese and won the prestigious Kemsley German Prize from the Faculty of Arts for proficiency in spoken German.

Nick Greasley

Field Marketing Manager, EMEA

Nick is an experienced marketer with a background spanning broadcast, travel, software and agency marketing. At Brightcove he is responsible for driving marketing programmes across the UK, Central and Northern Europe to help companies implement video as part of their digital strategy.

Sophie Rayers

Director of Marketing, EMEA & LATAM

Sophie is a highly experienced B2B marketing professional, with extensive knowledge of both the digital marketing and digital media landscapes. She has over seven years’ marketing experience including prior roles in global product marketing and field marketing at Quest Software (now Dell Software Group) and Webtrends. Sophie holds a Bachelor of Arts degree in Law.


Accelerating the buyer’s journey through video – a stage by stage approach

By Sophie Rayers, Director of Marketing for EMEA & LATAM at Brightcove   In today’s multi-channel, multi-platform world, customer journeys…


10 Point Plan: Video Marketing

In 2016, the main question around video for business has moved from ‘why should we use video?’ to ‘how do…


Speaker Spotlight: Willem Challenger at Brightcove

Willem Challenger, Video Marketing Consultant at Brightcove, is among the speakers at the Figaro Digital Marketing Conference in London on…


Digital Marketing Summit, 21 October: Part One

The Figaro Digital Marketing Summit took place on 21 October 2015 at The Emirates Stadium, Islington. Here’s a quick round-up…


The Perfect Fit: How Video Marketing Can Boost Your Online Sales

What’s the one factor that over three quarters (77 per cent) of British consumers say will encourage them to buy…


Marketing in Motion

From analytics to authentic content, David Mendels, CEO at Brightcove, discusses the state of video marketing – and what we…


Millennial Media’s Mobile Mix: Spotlight on EMEA Report

New data from Millennial Media’s advertising platform has revealed the latest mobile device manufacturer, operating system and connected device mobile…


Lights, Camera, Call-to-Action: Moving Consumers with Video

Creating quality video content still isn’t within all companies’ capability but, says Steve Rotter, Vice President of Digital Marketing at…


Why Content is Your First Sales Call

The precise relationship between content and a conversion isn’t always apparent. In this Q&A Steve Rotter, author and Vice President…



Using Video for Ecommerce

by Justin Barrett, Strategic Account Director at Brightcove


Using Video for Ecommerce

by Nick Greasley, Field Marketing Manager, EMEA at Brightcove


Closing the Loop with Video Marketing

by Nick Greasley, Field Marketing Manager, EMEA at Brightcove


Capturing the Potential of Video

by Nick Greasley, Field Marketing Manager, EMEA at Brightcove


Creating a Complete Video Marketing Strategy

by Jon Cagle, Regional Sales Director, Northern Europe at Brightcove


Best Practices for Video Marketing

by Nick Greasley, Field Marketing Manager, EMEA at Brightcove


How to Own Your Video Marketing Strategy

by Willem Challenger, Video Marketing Consultant EMEA at Brightcove


Bringing Your Content to Life with Video Marketing

by Sophie Rayers, Director of Marketing, EMEA & LATAM at Brightcove


Advancing Digital Revenue with Video

by Willem Challenger, Video Marketing Consultant EMEA at Brightcove


The Good, Bad and Ugly of Video Marketing

by Sophie Rayers, Director of Marketing, EMEA & LATAM at Brightcove