In 2012 two Cambridge graduates realised there had to be a better way to run paid search campaigns and create real value for businesses in the retail sector. They teamed up with Italian Business Strategy Director Luca Senatore, who spent the last three years assembling a team of PPC specialists speaking seven languages. Together they are Genie Goals: a digital marketing family with a unique methodology that has already signed up several global brands – and this is just the beginning.


Sadie Arnold

Email Marketing Manager
Genie Goals

Sadie Arnold joined the Genie family in 2013 as Email Marketing Manager. With several years in the online marketing industry under her belt, working for big brands such as The AA and multi-award winning games studio Jagex, she bought her love of email and tea to Genie to drive their email strategy into the next century. Her current goal is to make everyone crazy about flowcharts.

Luca Senatore

Director of Strategy
Genie Goals

Luca is a dynamic speaker and digital marketing professional rated #5 Top International PPC Expert and #21 Most Influential PPC Expert 2015 and 2016. He’s also a qualified Mind Coach and a life-long martial artist competing to this day in top level Mixed Martial Arts matches. Luca is known for his high-energy and action-packed speaking style; he shares content at key events worldwide helping Genie Goals establish itself as thought-leader and true authority in the performance marketing sector. Luca and his team work with clients of the likes of Calvin Klein, Majestic Wines, Naked Wines, The Conran Shop, Amara Living, Polarn O. Pyret, Hughes Electrical, Dwell and more – they are one of very few Premier Partners at Google and winners of the Ready to Rock Google award.