We are experience (formerly we are:london) is a service design consultancy that makes a tangible difference by developing innovative products and services that connect with the modern-day consumer. We’re about the big ideas and large-scale strategic thinking. But we’re also about acting small; we make things happen quickly. Working in a highly collaborative and agile way we push beyond conventional thinking to rapidly develop breakthrough solutions for our clients.

Over the past ten years, our expertise in digital convergence, mobile platforms and future technology, along with our strategic thinking, research-based insight and creative output, has put the company at the forefront of marketing innovation and digital brand solutions. Clients include American Express, Paddy Power, TfL, Zurich, Cineworld and Savills, to name a few.


Chris Averill

Founder & Managing Director
we are experience

Chris started his career as a product designer and 3D animator, moving quickly into interactive TV to launch the world’s first commercial service, HomeChoice, in 1996. He then moved into the internet and launched a series of world firsts including BUPA Digital, Sky Sports and Pop Idols only to comeback into iPTV and launch BT Vision. Chris also set up the pioneering digital team for Arthur Andersen in the late 1990s, which is now Deloitte Digital.

WAE was founded in 2003 as a pioneering service design consultancy and has been growing strongly ever since, launching in the US in 2012, with a focus on c-suite strategy consultancy supported by great insight and innovative design.

Chris has presented to a wide range of audiences on digital in its broadest sense and has spent a great dealt of time working in the Middle East and US. A keen sailor who hitched around the world on luxury yachts for a year, Chris likes to be challenged and has a passion for creating a global best practise approach to customer experience and cutting through the hype that holds back great ideas.


Developing A Customer-centric Airline

Tim Hurles, Partner at we are experience (wae) discusses how airlines can embrace digital innovation to improve the customer experience…


How Does London Keep Moving When The Tube Stops?

Chris Averill, CEO at we are experience, argues that an intuitive app or service is needed to eliminate the wide-scale…


Move Over Persona, The Mindset Means Business

Personas are widely adopted to implement customer experience strategies. But, argues Gareth Fryer, Director at we are experience, personas might…


Are Social Recognition Tools Secure Enough for Mobile Payments?

Chris Averill, CEO at we are experience In the wake of Mastercard’s trial of facial recognition technology to verify online…


Drones, Data and Privacy

Chris Averill, CEO of we are experience, addresses public concerns over the police using surveillance drones to boost security on…


6 Modern Methods of e-Learning

Karina Sakanaka at we are experience looks at the six most common trends emerging in online learning 2015 is the year…


The Future of Customer Experience at Nudgestock 2015

CEO at we are experience Chris Averill, CEO of wae, rounds up some of the highlights from the event dedicated…


Customer Experience and the Apple Watch

Chris Averill, CEO at we are experience, asks whether the time is right for the new Apple Watch I guarantee…


Comment: Do Something Great and Transformation Will Happen Anyway

Tim Hurles, Creative Director at we are experience Ahead of the Figaro Digital Marketing Conference on 27 November 2014, we’re…


Smart Cities Need More than Data to Live and Breathe

Rob Crawford, Senior Design Consultant at we are experience, looks at why service design is needed to solve tough challenges…


Taking the Tube Online

Working on personas Planning Going live Transport for London’s new website is designed to make life easier for users on…


What Flavour is Your User Experience?

Your indispensible guide to the UX industry So you’re working more closely with UX agencies? This is good. You might…


Agile User-Centred Design

Rapid prototyping allows for quick development Agile UCD: 7 day iterations of design, evaluation and collaboration Catch up, keep up…


Content May Be King But It Is Not All-Powerful

Content may be King but it is Not all-powerful The primary function of the Internet is and always has been…