Digital B2B Roundtable 3 November 2016
9:00 - 9:30
Registration, coffee, pastries and networking
Please arrive at The Hospital Club for 9am and ensure that you can attend for the full duration of the event.
9:30 - 9:40
Discover the cutting-edge guide to advanced Ad Words
Gareth will look at the latest developments in pay-per-click, including RLSA, Gmail Sponsored Promotions and Google Shopping, and explain how to increase AdWords ROI.
9:40 - 9:50
From Content to Commerce. How to prove the value of your content strategy.
Dawn Williams will use examples from retailer, HMV and train operator, TransPennine Express to demonstrate how content can drive revenue and, crucially, how you can prove it.
9:50 - 10:00
Principal Solution Architect
How to Make Your Website a Powerful Customer Acquisition and Retention Tool in a traditional industry sector
Bostik, an Industrial adhesives manufacturer is an Episerver and Freestyle Interactive client. They’ve recently launched an ecosystem of websites, rolling out across 34 countries which enables the individual countries to target their customers with tailored content from one central hub. Their website is a powerful customer acquisition and retention tool, driven by a digital strategy with the customer at its heart. The case study will follow the project from initial strategy to results achieved by carrying out extensive audience and competitor research to help guide technology platform selection, website design, content and search engine strategy.
10:00 - 10:10
The Art of B2B Lead Generation
Discover how to use digital marketing channels to target even the most niche audiences, products & services. Curated's founder, Simon has spent 13 years generating new business for B2B companies and will showcase successful strategies and tactics using real client case studies - as well as sharing some tales of what to avoid!
10:10 - 10:20
Presentation title and details to be announced shortly
10:20 - 12:20
Led by our hosts but taking the form of open discussion, the following roundtables give you the opportunity to really engage with your peers on the topics that are most important to you and your business. This is your chance to ask your important questions, to benchmark your own ideas and results, and to network with your peers and industry experts. This is not a passive experience but rather an opportunity to tailor the programme around your specific needs and gain genuine value!