Mickael Paris is Head of Digital Marketing at long term savings and investment specialists Standard Life. He has built up a bank of experience through both start-ups and larger corporates. As a data driven marketeer, he started his career with Maxymiser, one of the leading providers of multivariate testing and behavioural targeting. He went on to join Skyscanner, the flight comparison site, where his focus was on taking it to mainland Europe. And he is now helping to transform FTSE 100 company Standard Life into an online market leader thanks to the use of cutting-edge marketing techniques and innovations.